vi, 250 pages : 25 cm

"This comprehensive history of Japanese animation draws on Japanese primary sources and testimony from industry professionals to explore the production and reception of anime, from its early faltering steps, to the international successes of Spirited Away and Pokémon"--Publisher's website

Includes bibliographical references (pages 221-235) and index (pages 236-249)

Introduction: what do we talk about when we talk about anime? -- Kid Deko's new picture book: early cartoons in Japan 1912-21 -- The film factories: animation technique and technology 1921-37 -- The shadow staff: Japanese animation at war 1931-48 -- The seeds of anime: Japanese animation industries 1946-62 -- Dreams of export: Tōei Dōga and MOM Production 1953-67 -- Warrior business: Tezuka's anime revolution in context 1961-72 -- The brown screen: trended change in Japanese animation 1966-83 -- The third medium: the transformation of ownership and access 1977-96 -- The Pokémon shock: anime goes global 1984-97, 1997-2006 -- The digital engine: new technologies in animation 1983-2012 -- Epilogue: the end of anime's first century

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